SALES TOOL — Email Templates. Internal use only. ← Back to toolkit
Email Templates
Email Pitch Templates
Ready-to-send cold outreach and follow-up emails. Personalise the highlighted fields and send. Four templates covering every prospect type.
New Message — CHAMPS.GY Sales
ToSecondary School Principal
Subject
Digital Tournament Hub for [School Name] — Free Pilot
Body
Dear Principal [Last Name], My name is [Your Name], and I am reaching out from CHAMPS.GY — Guyana's dedicated sports and esports platform. We are currently inviting a small group of secondary schools to participate in our free pilot programme, where we build and manage a fully digital tournament hub for your school's competitions. What this means for [School Name]: • A branded tournament page at champs.gy with live fixtures, standings and results • Player profiles for every registered student-athlete • Sponsor report for any businesses supporting the competition • Promotion across our platform and WhatsApp broadcast network (5,000+ audience) This is offered at no cost to the school during the pilot period. We handle all setup and ongoing management — there is nothing for your staff to configure. We believe every Guyanese school athlete deserves a digital home for their achievements, and we would love for [School Name] to be one of our founding pilot partners. I have attached a brief overview of the platform. You can also view a live example at champs.gy/sports/demo. Would you be available for a 20-minute call this week to discuss further? Warm regards, [Your Name] CHAMPS.GY hello@champs.gy champs.gy
Sending Notes
Send Mon or Tue morning. Follow up with a WhatsApp message on Thursday if no reply. Reference the school by name in the subject.
Personalise These
[Name] / [Last Name][Club Name] / [School Name][Your Name][Company Name][recent result][Competition Name]
Follow-Up Sequence
1
Day 0: Send this email.
2
Day 3: Follow up on WhatsApp (use pitch script).
3
Day 7: Final follow-up — short 2-line nudge: "Wanted to check if you had a chance to review my email about CHAMPS.GY. Happy to answer any questions."
4
No reply: Move to next prospect. Re-approach in 30 days with a new hook (e.g. a just-launched feature).