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SALES TOOL — Email Templates. Internal use only. ← Back to toolkit

Email Templates

Email Pitch Templates

Ready-to-send cold outreach and follow-up emails. Personalise the highlighted fields and send. Four templates covering every prospect type.

New Message — CHAMPS.GY Sales
ToSecondary School Principal
Subject
Digital Tournament Hub for [School Name] — Free Pilot
Body
Dear Principal [Last Name],

My name is [Your Name], and I am reaching out from CHAMPS.GY — Guyana's dedicated sports and esports platform.

We are currently inviting a small group of secondary schools to participate in our free pilot programme, where we build and manage a fully digital tournament hub for your school's competitions.

What this means for [School Name]:
• A branded tournament page at champs.gy with live fixtures, standings and results
• Player profiles for every registered student-athlete
• Sponsor report for any businesses supporting the competition
• Promotion across our platform and WhatsApp broadcast network (5,000+ audience)

This is offered at no cost to the school during the pilot period. We handle all setup and ongoing management — there is nothing for your staff to configure.

We believe every Guyanese school athlete deserves a digital home for their achievements, and we would love for [School Name] to be one of our founding pilot partners.

I have attached a brief overview of the platform. You can also view a live example at champs.gy/sports/demo.

Would you be available for a 20-minute call this week to discuss further?

Warm regards,
[Your Name]
CHAMPS.GY
hello@champs.gy
champs.gy

Sending Notes

Send Mon or Tue morning. Follow up with a WhatsApp message on Thursday if no reply. Reference the school by name in the subject.

Personalise These

  • [Name] / [Last Name]
  • [Club Name] / [School Name]
  • [Your Name]
  • [Company Name]
  • [recent result]
  • [Competition Name]

Follow-Up Sequence

1

Day 0: Send this email.

2

Day 3: Follow up on WhatsApp (use pitch script).

3

Day 7: Final follow-up — short 2-line nudge: "Wanted to check if you had a chance to review my email about CHAMPS.GY. Happy to answer any questions."

4

No reply: Move to next prospect. Re-approach in 30 days with a new hook (e.g. a just-launched feature).